Endurance
Creating a future-legend, the creation of a brand look to lead Apex One's journey into producing the best in Endurance series racing across iconic US race tracks.
Collaborators
Apex One
Michelin
Creventic
Motorsport
Overview
Challenge
Fresh off of their recent rebrand, Apex One's first step to delivering a 360 offering to motorsport fanatics sat in the form of launching a brand new racing series. Partnering with iconic names like Creventic Motorsport and Michellin Tyres, they needed a look and feel which punched it's place into the minds and hearts of motorsport fans across the globe.
Solution
Built as a unique extension of the Apex One hero brand look, Apex One Endurance is the first of Apex One's 'RACE' offerings. To launch the series, we created a visual approach that would come to live across all touch points of the series. From merchandise, to email communications with teams and drivers, to ATL promotions for the event - it carried it's own distinct look & feel, anchored in the importance of enduring focus and attention to detail, synonymous with the top tier of Endurance Racing.
The team at Boo quickly and accurately gained an in depth knowledge of our business. They subsequently executed on a full brand evolution strategy to help us both facilitate growth and strategically position ourselves for a new opportunities down the road.
Dan Bloom
Founder
Apex One